Job Description

Job Description

We’re looking for a proactive and detail-driven Digital Marketing Coordinator to join our client’s Digital Marketing team. This role offers an exciting opportunity to contribute to a wide range of marketing activities, including digital media, website management, e-retail, and content development. Ideal for someone passionate about marketing, eager to learn from industry experts, and ready to thrive in a collaborative, fast-paced environment.

This is a 12 month contract which has the potential to move to a full-time role after the initial contract period. The talent will be required to work onsite 3 days per week at one of our client's offices either in Montreal, QC or Milton, ON.

Key Responsibilities

Website Management

• Partner with the category marketing team to define website strategies that support business objectives.
• Oversee the development and maintenance of new and existing websites in collaboration with a web agency—from initial design to implementation.
• Ensure proper configuration and functionality of web analytics tools (e.g., Google Analytics).
• Support project timelines, planning, and regular content updates with the website agency.
• Conduct routine website updates to maintain optimal user experience and performance.
• Monitor analytics to identify improvement opportunities and assist in implementing SEO enhancements and new website features (e.g., live chat, chatbots).

Content Creation & Management

• Contribute to the creation of digital content such as copywriting, banners, social media graphics, and more.
• Write, proofread, and optimize content for websites, e-retail platforms, and digital campaigns with an SEO focus.
• Research competitor strategies and market trends to keep content fresh and engaging.
• Coordinate with creative agencies to produce high-quality content while maintaining brand consistency.

Media Support & Analytics

• Support the execution of digital media campaigns across multiple channels, including Search, Social, CTV, and Programmatic.
• Track performance, monitor optimizations, and help maintain internal benchmarks.
• Assist in compiling performance reports across web, email, and campaign efforts.
• Provide data-driven insights to refine marketing strategies.

E-Retail Support

• Work with the marketing team to craft content strategies tailored to retailer audiences.
• Maintain and update content on e-retailer portals to ensure accuracy and relevance.
• Assist with optimizing product descriptions, titles, and visuals for e-commerce platforms.
• Collaborate with agencies to produce impactful e-retail content.

General Marketing Support

• Contribute to broader digital marketing initiatives as needed to support team goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Bilingual in English and French (spoken and written) required.
• Minimum 5 years of experience in digital marketing (brand or agency side).
• Excellent communication skills and a strong eye for detail.
• Highly organized with the ability to juggle multiple projects and meet tight deadlines.
• Proficient in Microsoft Excel, including Pivot Tables, VLOOKUP, and data analysis tools.
• Experience with platforms and tools such as Google Analytics, Google Ads, Data Studio, WordPress, Shopify, Bazaarvoice, and SEMrush.
• Working knowledge of SEO/SEM, social media, and e-commerce best practices.
• Analytical and creative thinker with a passion for optimizing user experience and content value.
• Strong collaborator with proven ability to build relationships with internal teams and external partners.
• Comfortable working in cross-functional teams and managing competing priorities.
• Experience working closely with external agencies is essential.
• Budget management experience is a strong asset.

If you’re a detail-oriented marketing professional looking to grow your career in digital marketing, we want to hear from you. Apply now and take the next step in joining a collaborative and innovative team!

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